There’s a lot of useful tools you can use to see how effectively a web page is working. Here’s a few of our favourites:
Crazy Egg – Heatmaps & Eye Tracking
When you spend all day looking at a site, you can lose perspective. Before you can make a page better, you need to know how your visitors are using it. Do they all click the big red “Buy Now” button at the top? Or is everyone scrolling to the bottom, and downloading the free eBook? Heatmap tracking gives you valuable feedback on what your visitors are doing.
Five Second Test – because first impressions count
The 5 Second Test is when you look at a page for 5 seconds, and then answer some questions about it. It’s great for measuring your brand effectiveness, testing first impressions, and finding out what people like and dislike the most about your design.
Online Surveys – For customer feedback
It’s a great idea to ask your visitors for feedback. Just by asking, you make your visitors feel more engaged, cared about, and listened to. It helps build brand loyalty.
User Testing – videos of people using your site
It can be confusing when your landing pages aren’t converting well. You look at the big green “buy now” button, and think, “How hard is that? What’s wrong with these people?” This tool captures video of people using your site, so that you can hear what they’re thinking, and see where they’re getting stuck.
Pingdom Tools – How fast does your site load?
Speed is more important than ever. Most people have quick broadband connections. A few years ago, it was acceptable to wait 10 seconds for a page to load. These days, half your visitors expect the page to load in less than 2 seconds. 40% of users will abandon a site that takes more than 3 seconds.
